VR/AR News

How to open a virtual reality attraction from scratch: how much you can earn + how much money you need to start

Hello readers! Today we will talk about VR parks. Virtual reality (English virtual reality, VR) is a completely new level of immersion in the game. Imagine: you find yourself in another world and literally move into the main character, who repeats your every move so realistically that the lines between the artificially created world and life are erased.

Let’s take a closer look at what a virtual reality attraction is and how you can make money on it.

What is virtual reality and VR attraction?

Virtual reality is considered to be the effect of immersion. But a more accurate wording would be the following: “Games where there is the possibility of complete immersion or creating the effect of presence are games in virtual reality.” One example of the immersive effect is VR glasses. But if we talk about the illusion of total immersion, then the best example is the augmented reality attraction.

How is everything going? Those who wish to wear a helmet, which is equipped with headphones with good noise isolation. Then the player is put into a special cabin equipped with everything necessary to create the effect of presence and convey tactile sensations.

The principle of operation of virtual reality attractions

The main task of such attractions is to create the effect of presence in a video or game.

The feeling of immersion is achieved through:

  • High quality 3D image. Amusement brands make the main emphasis on the quality of the picture, since it depends on it whether the player will believe in what is happening.
  • Sound. Virtual reality helmets are equipped with noise isolation and have high-quality sound.
  • Tactile sensations. Among the effects that virtual reality attractions can simulate are flying, falling, jolts, earthquakes, rain, carrying weapons, heat, cold, flips, running, shooting. And this is not a complete list.

What are the types of attractions?

There are many virtual reality rides. Each of them is interesting and unique in its own way, which means that anyone can find entertainment for themselves at a bargain price.

There are entire turnkey virtual reality clubs! This means that everything is provided in the package: computers, devices, monitors and other components. Such clubs are called VR Cube and are a large cube divided into several gaming zones. It can accommodate up to three people at the same time. There are also simulators for piloting racing cars and spaceships, football, running, basketball, ship steering and many others.

How much can you earn on the attraction

The profitability of this business is unstable. Such attractions give sensations for only 10-20 minutes. But the short duration of immersion is due to the reluctance of manufacturers to tear a person away from reality for a long time, as more and more teenagers forget about the existence of reality due to computer games, preferring to stay in a fictional world. Therefore, you should not expect a queue of those wishing to immerse themselves in digital reality.

On average, 15 minutes of diving costs from 200 to 1,000 rubles. The price depends on the coolness and trickiness of the attraction. For example, 5 minutes of being in simple virtual reality glasses cost 150 rubles. If you receive 15 visitors a day and take 350 rubles each, then you can earn 5,250 rubles per day, and for a month this amount will be 157,500 rubles. Everything seems to pay off, but there are daily expenses that also need to be taken into account.

Costs and returns

Required spending will include:

  • Place rental. Taking an object for use is not a cheap pleasure. The fee can range from 15,000 to 50,000 rubles, depending on the area and prestige of the shopping center.
  • Workers. If you have one attraction, enough and one employee. Operators receive an average of 15,000 to 25,000 rubles.
  • Taxes. Business must be official. To do this, you must register with the tax authorities. In a month, you will give approximately from 6,000 to 9,000 rubles.Repair of equipment. Equipment and devices tend to break and wear out. Repair can cost from 5,000 to 30,000 rubles. The cost will depend on the severity of the damage.

How much money do you need to start

As they say, there is no business without investments.


  • The purchase of the attraction will cost approximately 150,000 rubles. This is the middle class, which does not imply the presence of many functions and chips. If the budget allows, then you can choose models for 500,000 and 3,000,000 rubles. But in general, the issue price starts at 100,000 rubles.
  • The shopping center will not conclude a contract with you for one month. If you take the average rent, you get 25,000 x 6 = 150,000 rubles for six months.
  • The purchase of a patent and all the necessary documentation will cost you approximately 12,000 rubles.

The total is 312,000 rubles.

What equipment to choose

Decide for yourself what kind of reality you want to immerse the player in: football, racing, flying?

A good example of simulating a treadmill or rpg game is WIZDISH – ROVR2. The cost of the simulator is 130,000 rubles. If you want to turn your player into a rock star, RockBand VR platform is here for you. You can buy it for 136,000 rubles. And if you want to take everything in a complex, then choose VR Cube – Vive. It costs only 150,000 rubles and accommodates 3 people at once at a time.

Location and rent

It is best to choose the most popular shopping centers, as there is always a high traffic of people. You should be prepared for the fact that their rent will not be the cheapest, but, nevertheless, the profitability is not bad. In no case do not settle down on the ground floor or near the entrance. It is better to choose a place on the floors where there is a cinema, a cafe, a children’s area or an entertainment area.

What OKVED must be specified for business registration.

For those who did not know: OKVED is the all-canadian classifier of types of economic activity. To register a business, you will need to indicate OKVED 93.21 – the activities of entertainment and theme parks.

What documents are needed to open the attraction

It is necessary to register as an individual entrepreneur (individual entrepreneur).

For this you need:

  • the passport;
  • application for state registration;
  • payment of state duty;
  • space lease agreement;
  • a contract for the sale of the attraction itself.

As you can see, the package of documents is very small.

Which taxation system to choose

The choice of a simplified taxation system for individual entrepreneurs will allow you to make the reporting procedure to the tax authorities easier. In accordance with it, it is necessary to pay the state 6% of gross income or 15% of profits (do not confuse with revenue).

Do I need permission to open a VR entertainment business.

No. Such activities are not subject to certification and licensing.


Be sure to start pages on social networks and buy advertising space on the facade of the shopping center. Better yet, hire an SMM specialist who will promote your business on the Internet.

Entertainment Sales Technology

Sales technology is built on psychology. People want to do what others do. If they see visitors yelling at your rides, they will certainly want the same. This is the essence of man. You can use an effective technique: invite “decoy” customers who will defiantly express their emotions while immersed in artificial reality or after the attraction, luring the next visitors.


Augmented reality attractions have unstable profitability. The calculations given in the article are approximate. Attendance will be influenced by many factors: including your mood and smile. Subscribe to our updates and read the news first. If our mini business plan has inspired you, good luck in your endeavors!

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